Back to the future

V L Srinivasan
Manama (Bahrain), June 8:

Glitz and glamour took the centre stage as LG Electronics launched its latest next generation flicker free Cinema 3D television at Ferrari World in Abu Dhabi on Monday.
Hollywood’s charming starlet Megan Fox was the chief guest and the event was attended by nearly 4,000 dignitaries, including LG’s President for Middle East and Africa region KW Kim, Gulf FZE President Hyung Shik Paik, Executive Vice President for Home Entertainment KS Lee, and Bahrain-based AJM Kooheji Group’s Senior General Manager Sanjeev Awasthi.
Describing the new product, Mr Kim said it was more than a television – it was a source of information and entertainment. The electronics maker is now aiming for a 40 per cent market share of the 3-D industry in the region.
“We believe that our products will be able to offer distinguished, next generation 3-D technology to consumers in the Middle East and Africa, based on which we will target a 40 percent market share to become the No. 1 manufacturer of 3-D televisions,” he said. “LG has opened a new chapter in the development of world TV by bringing Cinema 3D to consumers in the region. It represents the absolute pinnacle of 3D TV entertainment using the very best of recent innovative technology from LG. The end result is a superior product that is sure to place us at the very forefront of TV markets around the world.”
He also said he was not sure in the beginning about how people would receive the product but its performance has indicated it has simply “revolutionised the way we watch television” in millions of homes across the globe. The new technology has completely eliminated the flicker associated with standard 3D viewing, and the tiredness and dizziness that can result by showing a single image rather than the two overlapping images of conventional 3D productions.
Mr Kim added: “LG’s goal of ensuring added comfort with a crystal clear and smooth 3D image is certified flicker-free by TUV and Intertek, two world-renowned technology testing agencies from Europe. By addressing the issue of flickering and cross-talk, LG has ensured that dizziness or even nausea that could affect people watching 3D is no longer an issue.”
The TV’s also promise a wide viewing angle and flexible viewing positions, unlike conventional 3D, while the new technology allows LG’s products to display images at 240 frames per second, around four times of that of conventional 3D, making HD 3D a reality. LG’s Light Boost technology delivers outstandingly bright and clear pictures, while a build in 2D-3D converter allows viewers to watch existing 2D content, or even play 2D games on the TV with a new dimension. Predictably, the TVs also come with a host of smart TV features like internet accessibility and a mouse-like ‘Magic Motion’ remote for ease of control.
But the biggest selling point for the new technology is the glasses, which weigh in at just 16 gm, less than half the weight of conventional 3D glasses. “We plan to provide four sets of 3D glasses with each TV set but discussions are on with the dealers to provide up to 10 in the coming days,” he said.
Sharing her experience, the Hollywood actress said that she was totally impressed by LG’s Cinema 3D TVs. “The picture is awesome and the 3D is incredible.”